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Research Report

June 2010

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Keller Center Research Report - June 2010 (2.94 MB)
INSIDER: In an Age of Authenticity, Does Insincere Flattery Fit?
Jackson, Donald

Does insincere flattery actually work? How can understanding the psychology behind flattery allow an agent to maximize his/her ability to attract more clients and close ...

Marketing and Sales, Insider
Necessary Condition #1 - The Right Attitude
Fifield, Charles

Highly effective personal selling begins and ends with the salesperson's or agent's right attitude. Football Hall of Fame coach, Vince Lombardi, is quoted as saying, "Winning ...

Management, Marketing and Sales
Personal "Touch" Portfolio (PTP): Connecting with the Right Clients
Dixon, Andrea

What causes most sales professionals sleep loss? "Satisfying my current clients" is frequently close to the top of the list. Yet, while many sales agents focus on current ...

Marketing and Sales, Lead Generation
INSIDER: Selling to Zebras
McLeod, Heather

How successful are you at closing sales? In their book, Selling to Zebras, Jeff Koser and Chad Koser use an analogy of a hunt in the African savannah as the key to selling ...

Marketing and Sales, Insider
Retaining Your Client Requires More Than Satisfaction
Guo, Lin; Tang, Chuanyi; Xiao, Jing Jian

Extensive research has been undertaken to define the relationship between client satisfaction and client retention. Despite the widespread findings that client satisfaction ...

Marketing and Sales, Customer Relations
Overcoming the Stigma of Commission-Based Sales
Sangtani, Vinita; Wood, (John) Andy

Recent polls suggest that the public continues to hold a dim view of the sales profession and to rate commissioned salespeople as dishonest and unethical (Gallup 2006) ...

Marketing and Sales, Customer Relations

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