Contributors
Articles by Pham, Duong T.
Turnbull, Geoffrey K.; Waller, Bennie D.; Pham, Duong T.
The ways in which gender affects negotiations and business interactions has been studied extensively and remains a topic of interest across various fields. Research has not, however, applied these ideas to the real estate industry, where the majority of agents are female. Our research aims to address this gap and answer how agent gender and interactions with agents of the same or different gender affect bargaining power in real estate transactions.