Contributors
Articles by Morwitz, Vicki G.
Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G.
The prevalence of technology has prompted more people to maintain calendars through a smart device as opposed to a hard copy calendar. But does using a mobile calendar provide the same benefits at the same level as a paper calendar? Our research found that not only do users of paper calendars achieve higher plan fulfillment, but they are more effective at developing higher quality plans by taking a broader, big-picture perspective.
