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Articles by Enajero, Jude

INSIDER: Hidden Potential – The Science of Achieving Greater Things
Enajero, Jude

Adam Grant's Hidden Potential shatters the myth that some people are naturally destined for success. Grant uses fascinating research and compelling stories to show how individuals consistently underestimate their own potential for improvement. This isn't just feel-good advice; he gives actionable tools to unlock hidden abilities and help others do the same.  

Insider, Lead Generation
INSIDER: Never Split the Difference
Enajero, Jude

If you've ever struggled to persuade someone to agree with you, Chris Voss has your back in Never Split the Difference. A former hostage negotiator for the FBI, Voss breaks down the secrets of successful negotiations, making it simple for anyone to understand and apply, whether dealing with coworkers, family, or friends.

Insider, Marketing and Sales
INSIDER: Cleaning Up Your Mental Mess
Enajero, Jude

Understanding one's own mind has never been more critical for well-being. Dr. Caroline Leaf's Cleaning Your Mental Mess serves as a guiding light through the landscape of mental health, offering readers a clear path to harness the power within each of us. This power allows us to shape our thoughts, emotions, and ultimately, our lives. 

Insider
INSIDER: Digital Marketers Sound Off
Enajero, Jude

Technology has transformed the way businesses market products and services, making it essential for marketers to stay up to date with the latest trends in digital marketing. In Digital Marketers Sound Off, Matt Chiera interviews some of the most successful and innovative digital marketers in the industry, sharing their experiences and offering insights into the strategies that have led to success.

Insider, Marketing and Sales, Technology
INSIDER: The Mental Toughness Handbook
Enajero, Jude

In The Mental Toughness Handbook, Damon Zahariades provides practical advice and strategies for building resilience, perseverance, and self-discipline, skills that are more important than ever in the current climate. By developing mental toughness, we can learn to overcome fear and self-doubt, stay focused on our goals, and navigate the complexities of the world around us.

Insider

Keller Center for Research

Hankamer School of Business

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Waco, TX 76798

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