Contributors

In order to be successful, agents need to be skilled communicators and master persuaders. In Influence: The Psychology of Persuasion, Robert Cialdini leverages insights from his 35 years of evidence-based research to explain the science behind persuasion, delving into what makes people say “yes” to a request or proposal.

Creating a workplace that employees love is foundational to any successful organization, and real estate is no exception. In his book, Clint Culver explains how through effective management, you can create an environment where your employees engage, grow, and never want to leave.