Contributors
Articles by Baker, Thomas L.
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.
Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.