Contributors
Articles by Itani, Omar S.
Jaramillo, Fernando; Agnihotri, Raj; Krush, Michael; Gabler, Colin B.; Itani, Omar S.
To remain competitive, salespeople must provide excellent service while still reaching their sales quotas. When these two ideas converge, sales-service ambidexterity is achieved. But how can sales managers encourage their sales associates to reach this medium?
