Contributors

Within the remote-work culture of real estate, it is not unusual to find a lone wolf salesperson, one who prefers to work independently when making decisions, setting priorities, and accomplishing goals. These lone wolf salespeople sometimes have a "sell at all costs" mentality, which can lead to ethical dilemmas. In this research, we explore the relationship between lone wolf sales tendencies and ethical behavior.

Social media has become a core component of communication within our society, and as social media has positively impacted personal life, it has also positively impacted business. Our study focuses specifically on the relationship between social media usage, key selling tasks, salesperson performance, and peer social media usage as a relationship moderator.

A well-defined and consistent personal brand can elevate agent recognition, generate leads, and build authority and credibility. It can also help agents develop a unique value proposition, identify target customers, and humanize marketing campaigns. Does your personal brand communicate the right message?