• Skip to main content
  • Skip to main navigation
Baylor University
Keller Center for Research
Hankamer School of Business
  • About Us
    • Our Team
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    • Contributors
    • Issues
    • Subscribe
Baylor BU Keller Center for Research Research Report Contributors
  • Contributors
  • Issues
  • Subscribe

Contributors

Articles by Hochstein, Bryan

What to Look for in Your Next Sales Hire
Hochstein, Bryan; Satornino, Cinthia B.; Allen, Alexis M.; Dugan, Riley; Bolander, Willy

What do you prioritize on a job candidate resume? Prior selling experience or a formal sales education? Our research examines the effects of both on newly hired salespeople's performance trajectories over time, along with the impact of manager coaching behaviors. Our results provide insights into the benefits and drawbacks of each hiring heuristic along with recommendations for how to coach new salespeople depending on which heuristic led to their hire.

Management
Boosting Sales Force Morale in Highly Dynamic, Complex Markets: The Role of Job Resources
Panagopoulos, Nikolaos; Hochstein, Bryan; Baker, Thomas L.; Pimentel, Michael A.

Improving sales force morale can be a valuable strategy to enhance job performance and reduce employee turnover. Despite the benefits that can come from high morale, little is known about what factors impact it. We examine what market demands impact morale and what resources you can leverage to boost morale in your organization.

Management
How to Win the Sale: Adaptive Sales Techniques
Plouffe, Christopher; Bolander, Willy; Hochstein, Bryan; Goldsmith, Ronald

Your clients are more informed now than ever when making purchase decisions. Our research offers insights on applicable adaptive sales techniques based on the consumers’ perceived informedness about high-involvement purchases.

Marketing and Sales, Customer Relations
Is the Customer Really King?
Plouffe, Christopher; Bolander, Willy; Cote, Joseph A.; Hochstein, Bryan

The modern real estate agent's business relationships today transcend obvious interactions with customers and now also include the internal business team and external business partners. The successful agent must skillfully manage these three relationships to complete the transaction.

Management, Marketing and Sales

Keller Center for Research

Hankamer School of Business

Paul L. Foster Campus for Business and Innovation
1621 S 3rd St.
Waco, TX 76706

One Bear Place #98001
Waco, TX 76798

(254) 710-3411
About
Give
Undergraduate
MBA
Masters and PhD
AACSB Logo
Baylor BU Keller Center for Research Research Report Contributors
  • About Us
    Back
    • Our Team
      Back
      • Apply
    • Our Alumni
    • Our Donor
  • News
  • Research Report
    Back
    • Contributors
    • Issues
    • Subscribe
  • General Information
  • Academics & Research
  • Administration
  • Admissions
  • Gateways for ...
  • About Baylor
  • Athletics
  • Ask Baylor
  • Bookstore
  • Calendar
  • Campus Map
  • Directory
  • Give to Baylor
  • News
  • Search
  • Social Media
  • Strategic Plan
  • College of Arts & Sciences
  • Diana R. Garland School of Social Work
  • George W. Truett Theological Seminary
  • Graduate School
  • Hankamer School of Business
  • Honors College
  • Law School
  • Louise Herrington School of Nursing
  • Research at Baylor University
  • Robbins College of Health and Human Sciences
  • School of Education
  • School of Engineering & Computer Science
  • School of Music
  • University Libraries, Museums, and the Press
  • More Academics
  • Athletics
  • Compliance, Risk and Safety
  • Human Resources
  • Marketing and Communications
  • Office of General Counsel
  • Office of the President
  • Office of the Provost
  • Operations, Finance & Administration
  • Senior Administration
  • Student Life
  • University Advancement
  • Undergraduate Admissions
  • goBAYLOR
  • Graduate Admissions
  • Baylor Law School Admissions
  • Social Work Graduate Programs
  • George W. Truett Theological Seminary Admissions
  • Online Graduate Professional Education
  • Virtual Tour
  • Visit Campus
  • Alumni & Friends
  • Faculty & Staff
  • Online Graduate Professional Education
  • Parents
  • Prospective Faculty & Staff
  • Prospective Students
  • Students
  • Anonymous Reporting
  • Annual Fire Safety and Security Notice
  • Cost of Attendance
  • Digital Privacy
  • Legal Disclosures
  • Mental Health Resources
  • Notice of Non-Discrimination
  • Report It
  • Title IX
  • Web Accessibility
 
Baylor University
Copyright © Baylor® University. All rights reserved.
Baylor University • Waco, Texas 76798 • 1-800-229-5678