Contributors
Articles by Steinhart, Yael
Jiang, Yuwei; Adaval, Rashmi; Steinhart, Yael; Wyer, Robert S.
Have you ever imagined yourself in an exotic vacation location, experiencing all the benefits of a luxury resort? Real estate agents use strategies while persuading buyers to invest in a house. The implicit belief behind these sales strategies is that consumption-related self-imagery is a powerful persuasion tactic.
