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Articles by Johns, Drew

INSIDER: Making the Customer Comfortable With You
Johns, Drew

Customers have more power in the buyer/seller relationship than most people think. The relationship is dependent on how a customer relates and reacts to the salesperson ...

Customer Relations, Insider
INSIDER: Proactively Managing Your Team
Johns, Drew

There are two different types of sales managers, those that wait and react to a situation after it occurs and those who proactively engage themselves to ensure their sales team ...

Management, Insider
INSIDER: Managing Conflict in the Buyer-Seller Relationship
Johns, Drew

Approximately one in every six hours of a salesperson's or agent's time is spent dealing with conflict (Bradford and Weitz 2009, p. 35). The difference between losing a client ...

Customer Relations, Insider

Keller Center for Research

Hankamer School of Business

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Waco, TX 76798

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Baylor BU Keller Center for Research Research Report Contributors
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