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Articles by Indergard, Laura

Lead Conversion: Adaptation, Influence, and Customer Value
Blocker, Christopher P.; Indergard, Laura; Matcek, Chris; Simpson, Jacqueline

A national study was conducted to explore the approaches that real estate agents use to influence their clients in face-to-face meetings. Findings revealed the following insights...

Marketing and Sales, Lead Generation
Housing Prices Likely to Turn Around in 2009, Survey Finds
Indergard, Laura; North, Charles; Pullig, Chris; Simpson, Jacqueline

Housing prices are likely to stop falling by the end of 2009, say nearly three-fourths of economists in a recent survey. In addition, life-cycle issues, such as needing a home...

Financials, Marketing and Sales
What Do Consumers Expect from Real Estate Agents
Blake, Suzanne; Gitau, Tara; Gregory, Bryan; Indergard, Laura; Matcek, Chris; Pullig, Chris; Wakefield, Kirk

How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

Marketing and Sales, Customer Relations
Lead Generation: What Really Works?
Blake, Suzanne; Indergard, Laura; Pullig, Chris; Simpson, Jacqueline

As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals...

Marketing and Sales, Lead Generation
INSIDER: Effective Use of Your Marketing Budget
Indergard, Laura

How did you spend your marketing dollars this year? Do you really know how effective they were? In A Three-Stage Model of Integrated Marketing Communications at the...

Marketing and Sales, Insider

Keller Center for Research

Hankamer School of Business

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Waco, TX 76798

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