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Articles by Dixon, Andrea

Creating Success through Sales Influence Tactics
Dixon, Andrea; McFarland, Richard G.

The success of your business depends on how effectively salespeople can influence your clients. In real estate, it is vital to understand how salespeople influence customers and how they can improve those skills. Our research provides additional resources for salespeople to better understand the full set of sales influence tactics at their disposal.

Marketing and Sales, Customer Relations
Avoiding Burnout to Preserve Performance
Dixon, Andrea; McFarland, Richard G.

Richard G. McFarland, PhD and Andrea L. Dixon, PhD Salespeople are subjected to high levels of stress on a day-to-day basis, which often leads to burnout. In this research, we examine how interpersonal mentalizing skills and oscillating between actively addressing stressors and giving yourself a break can reduce the chances of burnout occurring.

Management
Keller Center Research Report - Creating a Competitive Level of Engagement
Dixon, Andrea

Bridging current academic research and the real estate practitioner audience, the Keller Center Research Report plays uniquely in the knowledge marketplace. Our Keller Center team identifies cutting-edge rigorous research with interesting implications for the real estate market...

Marketing and Sales, Technology, Lead Generation
Attracting Talent from University Sales Programs to Grow Your Real Estate Agency
Sojka, Jane Z.; West, Vicki; Dixon, Andrea; Pullins, Ellen Bolman; Agnihotri, Raj; Bonney, Leff; Erffmeyer, Robert

When looking to add new agents to your agency, finding individuals who can add value immediately is important. Additionally, finding the right person who will fit your job and your agency will increase the probability of...

Management, Marketing and Sales
Engineering Success for Your Agents
Dixon, Andrea; Flaherty, Karen; Lam, Son; Lee, Nick; Mulki, Jay

The real estate agency leader can make a marked difference on agency outcomes by creating, enhancing, and changing connections between...

Management, Marketing and Sales, Customer Relations
Help Me Buy: The Value of a Strong Routine
Dixon, Andrea

Real estate agents who create strong buying routines help clients move toward successful purchases. The changing nature of information sources in residential real estate may be...

Marketing and Sales, Customer Relations, Lead Generation
Future Shock Is Here: Information Overload and Today's Home Buyer
Dixon, Andrea

As we navigate the information overload of 21st century, we dedicate this issue of the Keller Center Research Report to current research that promises new insights for agents and...

Marketing and Sales
Keller Center Research Report: Intentionally Searchable and Global
Dixon, Andrea

According to the National Association of Realtors ®, existing U.S. home sales in December 2012 were well above the level recorded for the previous year...

Marketing and Sales
INSIDER: How Technology is Changing the Sales Environment
Schroeder, Curtis; Christie, Jacob; Thé, Dennis; Tarro, Mark; Dixon, Andrea

In a recent issue of the Journal of Personal Selling and Sales Management, four scholars report on a research initiative involving sales practitioners in the United States and the United Kingdom. Exploring the role of technology and social media in the selling process, the authors identify six major themes of interest to the academic community: connectivity, relationships, selling tools, generational, global, and sales/marketing interface.

Social Media, Technology, Customer Relations, Insider
Getting Off to a Fast Start
Dixon, Andrea; Robertson, Bruce

Runners to the starting blocks... Take your mark... Wait for the starter's pistol. A sprinter knows the drill. S/he begins a race so many times in ...

Management, Marketing and Sales
Personal "Touch" Portfolio (PTP): Connecting with the Right Clients
Dixon, Andrea

What causes most sales professionals sleep loss? "Satisfying my current clients" is frequently close to the top of the list. Yet, while many sales agents focus on current ...

Marketing and Sales, Lead Generation
Bouncing Back Following Failure
Dixon, Andrea

Sales is a profession in which one must not be a stranger to failure. Being a successful agent depends, in part, upon the ability to respond effectively to failure...

Management

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