Contributors
Articles by Chonko, Larry
Chonko, Larry; Grisaffe, Douglas; Jaramillo, Fernando; Roberts, James A.
Sales force retention is a critical objective facing managers. The costs of high turnover rates can be substantial and include lost sales, abandoned sales territories and costs ...
Chonko, Larry; Weeks, Bill
Research has often failed to find a relationship between customer satisfaction with salespeople and sales performance. Some research shows that as satisfaction levels ...