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Articles by Bettencourt, Lance
Bettencourt, Lance; Blocker, Christopher P.; Houston, Mark B.; Flint, Daniel J.
"Success depends on building relationships with your customers!" But, do your business customers really want a relationship with you and your company?
Bettencourt, Lance
Service is a critical factor to business success now more than ever (Bettencourt forthcoming). Research shows that improved service drives customer loyalty and ...