Contributors
Articles by Decker, Reinhold
Klostermann, Jan; Flaswinkel, Anne Mareike; Hydock, Chris; Decker, Reinhold
Online reviews can strongly influence real estate decisions, but they might not always reflect true service quality. New research finds that larger companies often receive lower online ratings because consumers feel less empathy toward big businesses and are more likely to leave negative reviews than the positive ones. For real estate firms, this star rating may reflect company size as much as client satisfaction, making it important to look beyond the numbers.
