Contributors
Articles by Kim, Yenee
Kim, Yenee; McFarland, Richard G.
Sales success hinges on aligning what you say with what customers need to hear. This study shows that informational messages work best for goal-driven shoppers, while emotional messages resonate with browsers—and when paired with the right product type, the boost is even stronger. The result is a clear, research-backed strategy that helps real estate professionals close more deals from the very first interaction.
