Contributors
Articles by Liu, Feifei
Sun, Hongjie; Luo, Yong (Eddie); Liu, Feifei; Lowe, Ben
The advertisement landscape is evolving. While positive advertising appeals often dominate, a new trend has emerged—the rise of audience-targeted negative advertisements, which, in contrast to traditional approaches, employ moderately negative messages directly targeting the audience. The emergence of these advertisements presents a unique opportunity for advertisers to connect with consumers in unconventional ways.
