Contributors
Articles by Moe, Wendy W.
Berger, Jonah; Moe, Wendy W.; Schweidel, David A.
When posting online content, sellers want to hold audience attention and make sure readers engage with and remember their content. It turns out that the strategies required to capture sustained engagement can be different from the those which will garner clicks and initial exposure. Our research examines the factors that contribute to holding an audience’s attention, especially with the use of emotional language and textual simplicity.
