Contributors
Articles by Han, Sang Pil
Jung, Miyeon; Ryu, Sunghan; Han, Sang Pil; Cho, Daegon
It is hard to overstate the importance of online reviews. In today’s world where most product experiences start and/or end online, the experiences of others are more visible and more important than ever. In this research, we discover the most effective time to ask customers for reviews following a product experience.
