Contributors
Articles by Chodak, Grzegorz
Chodak, Grzegorz; Chawla, Yash
Social media is the fastest-growing advertising media class in the world and is an incredible tool that can be leveraged to grow business, even when promoting your business organically via non-paid promotions. In this research, we answer two questions: What is the optimal time to post? How are engagement and effectiveness of an organic post affected by the visual location of the web link in the post?