Contributors
Articles by Hoffmann Sampaio, Claudio
de Oliveira Santini, Fernando; Junior Ladeira, Wagner; Costa Pinto, Diego; Maurer Herter, Márcia; Hoffmann Sampaio, Claudio; Babin, Barry J.
The goal of your social media marketing should not be to simply increase social media impressions, but instead, to increase positive impressions. In this study, we examine the role of trust and commitment in driving positive relationships and customer engagement in social media.
