Contributors

Online reviews can strongly influence real estate decisions, but they might not always reflect true service quality. New research finds that larger companies often receive lower online ratings because consumers feel less empathy toward big businesses and are more likely to leave negative reviews than the positive ones. For real estate firms, this star rating may reflect company size as much as client satisfaction, making it important to look beyond the numbers.

Every successful firm knows that understanding consumer sentiment, both positive and negative, is essential for success. Our team conducted multiple studies to uncover tendencies concerning consumer-to-brand sharing and steps managers can take to receive unbiased information that is vital for a firm’s success.