Contributors
Articles by Menguc, Bulent
Panagopoulos, Nikolaos; Mullins, Ryan R.; Menguc, Bulent
In addition to winning over potential clients, engaging in value-based selling leads to increased customer retention, growth, and salesperson performance. This study examines the influence of different motivational sources — self, supervisor, customer, and team — to uncover how to motivate and benefit from implementing VBS in your organization.
