Contributors
Articles by Jain, Apurv
Borah, Abhishek; Banerjee, Sourindra; Lin, Yu-Ting; Jain, Apurv; Eisingerich, Andreas B.
Consumers are faced with more advertisements than ever, leading to consumer fatigue and ineffective marketing strategies. We explain how improvised marketing interventions—highly effective social media actions which utilize quick wit in real time in response to a situation or event—can help you attain a competitive advantage, even in an overly saturated environment like social media.