Contributors
Articles by Rietveld, Robert
Rietveld, Robert; van Dolen, Willemijn; Mazloom, Masoud; Worring, Marcel
Robert Rietveld, PhD Candidate, Willemijn van Dolen, PhD, Masoud Mazloom, PhD, and Marcel Worring, PhD Do your Instagram posts contain emotional or informative appeals? This research defines the difference and examines which type best influences customer engagement on social media.
