Contributors
Articles by MacInnis, Deborah J.
Tellis, Gerard J.; MacInnis, Deborah J.; Tirunillai, Seshadri; Zhang, Yanwei
Virality is the new ad currency. The key driver of virality is sharing of videos, but what drives sharing among your followers? Our research reveals that sharing is not a matter of luck or art, but it can be ascertained by scientific research. In this article, we examine what type of videos you should create to maximize sharing of and virality of your ads.
