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Articles by Blake, Suzanne

What Do Consumers Expect from Real Estate Agents
Blake, Suzanne; Gitau, Tara; Gregory, Bryan; Indergard, Laura; Matcek, Chris; Pullig, Chris; Wakefield, Kirk

How do home buyers or sellers decide on an individual agent? We conducted a focus group among recent home buyers and sellers asking just that question...

Marketing and Sales, Customer Relations
INSIDER: Referral Reward Programs and Referral Likelihood
Blake, Suzanne

How can referrals affect your business positively? Conversely, what is the significance of the damage they can inflict? Referral reward programs can play a considerable role in...

Insider, Lead Generation
Lead Generation: What Really Works?
Blake, Suzanne; Indergard, Laura; Pullig, Chris; Simpson, Jacqueline

As a way of beginning to understand what really works in the area of lead generation, a survey was created and conducted with a large group of real estate professionals...

Marketing and Sales, Lead Generation
INSIDER: Current Trends in Web Data Analysis
Blake, Suzanne

Is it possible that you could be using web data analysis more extensively? In Current Trends in Web Data Analysis, Arun Sen, Peter A. Dacin, and Christos Pattichis...

Technology, Insider

Keller Center for Research

Hankamer School of Business

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Waco, TX 76706

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Waco, TX 76798

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